Vans Classics and Vans Pro Classics look nearly identical, yet the Pros are more durable and best protect the skater. To differentiate this new line, we discovered that skaters do such extreme tricks, they need a shoe built to survive them.
Case Study:
The users with the best #skateitoff posts will be invited to the new Vans Pro House opening via a medical-style mailer. A personalized hospital bracelet will serve as the entry ticket.
Art Direction: Me, Laney Roberts, Blake Kanan, and Alessandra Coloma 
Copy: CarrieAnna Kuldell and Blake Kanan
Motion: Laney Roberts and Blake Kanan
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