For women living alone, each odd noise can feel like the beginning of a horror movie. With the Hello Video Doorbell by Google Nest, you can stop jumping to scary conclusions by always knowing what's at your door.
Guerilla Posters:
Spoofed horror film posters will be placed at movie theaters around the country to create buzz.
![](https://cdn.myportfolio.com/271187ea-42ac-4902-bc0e-eeb432ca7517/b2135a98-998e-46da-be5e-2b9b2288090c_rw_3840.jpg?h=c68a67a20c4421e85fcc13373ee9b201)
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Print:
![](https://cdn.myportfolio.com/271187ea-42ac-4902-bc0e-eeb432ca7517/0c18b9b6-2b76-4f73-b72a-48d75bed3655_rw_1920.png?h=93941185d7eec8e31ec0c15d9e8a7c5a)
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Social:
Women will be encouraged to share their own not-so-scary moments on social platforms. User's #HouseholdHorrors stories will automatically appear on Google Nest's microsite via the tag.
![](https://cdn.myportfolio.com/271187ea-42ac-4902-bc0e-eeb432ca7517/b103f5ec-e240-4d20-bfa5-c84f111a788b_rw_1200.png?h=95e50e3a07857d63f69999863ef7c02d)
Housewarming Gift:
Google Nest will gift a free white noise playlist via app and mailer to women who have just purchased a new home on their own.
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Mini Movie (Tiktok):
What if hit horror movies had the Hello Video Doorbell?
Art Direction and Copy: Me, Laura Panthofer
This campaign is not associated with and does not reflect the brand shown. This artwork is solely for the purpose of personal student portfolio use.