Discover yourself here, in the symmetry of this telling and unforgiving corner of the world. 
Print:
Transit:
Instagram:
Spotify:
A lo-fi playlist will be made available to any Spotify user completely ad free. Users who do not have Spotify premium will be led to this curated playlist through the following radio ad below.
Meditation Pods:
Placed in busy, noisy city settings, these pods will act as a noise cancelling 'Silentium' allowing city dwellers to find a moment of calm.
Calm App Partnership:
Arizona Tourism will partner with the Calm App to offer 30 days of free membership. Through Instagram, users will be taken to a microsite where they can access the introspective experience. 
Microsite for Phones
Microsite for Phones
Merchandise:
Yoga-related merch will be given to influencers, such as Adriene, to use in Youtube content. They will promote travel to Arizona, the gear, and where to find it on the tourism site.
Sponsored parts of the merchandise will also be given on select flights to Arizona to encourage a calm in-flight experience. Flyers will then post about the items to create UGC and contagion.
Art Direction: Me, Laura Panthofer | Copy, Audio: Laura Panthofer
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