Warby Parker has a large share of the market, yet remains overlooked by youthful Millennials and Gen Z. To truly get on the radar of young adults, we marketed it as the quickest way to get the exact frames you want.
Magazine Ads:
Stylized ads will be placed in editorial magazines well populated by our TA, such as Paper Mag.
Vending Machine:
In high-traffic areas, such as colleges, these machines will dispense pre-made reading glasses in modern styles and shapes.
Interactive Billboard:
This ad will act as a real-life mirror. Placed in popular urban areas, the board will automatically change to a virtual glasses try-on as the passerby checks themselves out.
Instagram:
New Packaging:
Warby on Wheels:
Warby Parker will bring the try-on experience to the areas where shipping their glasses take the longest.
Storefront:
Art Direction: Me, Kendall Anderson | Copy: Samantha Powers, Julia Grisemer
This campaign is not associated with and does not reflect the brand shown. This artwork is solely for the purpose of personal student portfolio use.
