Insight: SPAM is a cult favorite snack in Hawaii, yet considered "gross" in other parts of the United States.
Idea: Portray SPAM as a symbol of Hawaiian pride in a way that celebrates the food as a regional favorite.
Can Redesign:
Salty messages will be embossed at the top of each SPAM can.
Instagram:
Flights:
Posters:
Grocery Store End Cap POS:
Snapchat:
Transit:
Mailer:
Art Direction: Me | Copy: Adia Chaney
This campaign is not associated with and does not reflect the brand shown. This artwork is solely for the purpose of personal student portfolio use.
