Old Bay's taste is indescribable - it simply tastes like Old Bay. The only way to truly understand the seasoning's flavor is to try it yourself.
Print:
Ads with indescribably delicious recipes will be placed in popular lifestyle magazines. Readers will be encouraged to try cooking with Old Bay with a sample of the product attached.
Cook Book:
Pop-Up Restaurants:
After the book is released for 3 months, Old Bay will create pop-up restaurants in malls across the country. The menu will feature the fan favorite recipes from the book, allowing anyone to try the seasoning in a modern, convenient way.
Social:
Old Bay will engage with users on Twitter, introducing the search for the world's first Old Bay Sommelier. Whoever has the best answer will receive a prize basket fit for any Old Bay fanatic.
Art Direction: Me, Kendall Anderson | Copy: Me, Samantha Powers, Julia Grisemer
