Sunscreen is a seasonal product, but wanting youthful skin is something people worry about every day. We took this opportunity to reposition Banana Boat as an everyday, natural beauty product.
New Packaging:
Pop Up Ads:
Twitter:
Instagram:
Experiential:
Create a pop-up beauty event outside of cosmetic surgery clinics in Beverly Hills.
Art Direction: Me | Copy: Renee Hill
This campaign is not associated with and does not reflect the brand shown. This artwork is solely for the purpose of personal student portfolio use.
